Founder's Blog

Hohin teapots embody the art of Japanese tea preparation. Discover the history, craft, and use of these handle-free pots.

Discover the Shiboridashi, a minimalist Japanese teapot without a handle. Learn about its tradition, craft, and how to use it properly.

The Matcha whisk bridges centuries-old craft with modern tea culture. Discover materials, techniques, and the art of preparation.

Takayama produces 70–80% of all Chasen worldwide. Susudake material, prong hierarchy from 16 to 120-hon, care practice, and how to tell cheap product from real craft.

Which matcha bowl to buy — how to choose a chawan, a spouted bowl (katakuchi), or a pitcher for whisking matcha: size, material, price, and care.

A Matcha set brings together Japanese tea culture and contemporary ceramics. Explore Chawan, Chasen, and the art of preparation.

Okumidori is the reference cultivar of Japanese matcha: registered in 1974 as a Sencha plant, adopted by the tencha trade for its colour and its late bud break, and best understood as a latte and everyday Usucha cultivar rather than a Koicha one.

Seimei brings together the principles of Onmyōdō with Japanese ceramic tradition. A journey through philosophy, craft, and material culture.

Buying Matcha requires knowledge of origin, processing, and quality. A guide to varieties, traditions, and how to choose the right one.

Bio Matcha: What JAS and EU organic certifications actually mean, how 3-year conversion periods shape quality — and what to look for when buying organic matcha.

Nishio in Aichi Prefecture is considered the centre of high-quality Matcha production. Discover the history, terroir, and craft of this tea region.

Discover Kagoshima, the southern stronghold of Japanese ceramic art and tea culture, shaped by volcanic earth and centuries of tradition.