Founder's Blog
Uji — Where Japan's Tea Culture Began
Uji — Japan's oldest tea region and the origin of Matcha. History, terroir, growing methods, and why Uji Matcha is not a simple provenance label.
Yabukita — The Cultivar Behind 75% of Japanese Tea
Yabukita: the cultivar behind 75% of Japanese tea — its history, characteristics, flavour, and why terroir matters more than the variety alone.
Saemidori — Japan's Brightest Tea Cultivar
Saemidori is one of the most fascinating Japanese tea cultivars. Discover its history, growing regions, and characteristic aromatics.
Kyusu — The Japanese Teapot and Its Side Handle
The Kyusu is more than a teapot: a tool for perfect green tea, shaped by clay and tradition. Discover its history and variety.
Gaiwan — The Chinese Tea Bowl That Does Everything
Gaiwan: the Chinese brewing vessel since the Ming dynasty — materials, handling technique, an introduction to Gongfu Cha, and why it suits all tea types better than Western teapots.
White Tea — The Quietest of All Tea Types
White tea: origin, processing, and the sensory character of one of the most refined tea categories. Baihao Yinzhen, Bai Mudan, and the art of minimalist preparation from Fujian.
Chawan — Why the Tea Bowl Is More Than a Vessel
Chawan: Hira, Tsutsu, Ido, Raku — the seasonal logic behind bowl selection. Kiln traditions from Bizen to Hagi, care, and why imperfection is the point.
Green Tea — Varieties, Processing and Brewing
Green tea: roasting vs. steaming, Japanese varieties from Sencha to Gyokuro, Chinese classics from Longjing to Bi Luo Chun — preparation and terroir explained.
Sencha — Japan's Green Tea, from Field to Cup
Sencha connects Japanese tea culture, craft processing, and ceremony. Discover its history, production, and the art of brewing.
Teapot — From Vessel to Ritual
The teapot as an object between function and form: traditions from China, Japan, and Europe, their role in the tea ritual, and their design.
Matcha: Effects, Ingredients, and What the Research Says
Matcha connects centuries-old Japanese tradition with contemporary craft. A look at cultivation, preparation, and ceramics.
Marukyu Koyamaen: A Guide to Uji's Oldest Matcha House
Discover the world of Marukyu Koyamaen matcha with our 2025 guide on quality, taste profiles, expert brewing tips, and authentic product selection for enthusiasts.
