Founder's Blog
What Is Uji Matcha? What the Name Really Means — and Why Uji Still Matters
Quick answer — what is Uji matcha? Uji matcha is matcha from the four prefectures of Kyoto, Nara, Shiga and Mie that is finish-processed inside Kyoto Prefecture by a Kyoto-based...
Japanese Matcha Cultivars — the Complete Guide
Quick answer — what is a matcha cultivar? A cultivar is the specific tea plant variety a matcha is made from: Okumidori, Saemidori, Samidori or Yabukita. It is not a...
Yixing Clay Types — Which Clay Suits Which Tea
Which Yixing clay suits which tea? A clear guide to zhuni, zini, duanni, jiangponi and luni — how each shapes aroma and body, plus how to spot fakes.
Tokoname — Japan's Oldest Pottery Town and the Art of the Teapot
Tokoname — Japan's oldest pottery region, with 900 years of tradition. Shudei clay, Kyusu, Yakishime, and the exhibition at UNEARTHED Munich 2026.
Kyoto Matcha — Tea Ceremony, the Tokugawa Monopoly, and What the Label Doesn't Tell You
Kyoto Matcha embodies centuries of craft tradition. Explore the history, cultivation, and cultural significance of Uji Matcha.
Matcha in Everyday Life — Preparation, Common Mistakes, and Daily Routine
Matcha daily: 2 g, 70 ml, 80 °C — the basic recipe, the five most common mistakes, and what changes in technique and perception after a month of daily practice.
Matcha Accessories — Chasen, Chawan, and What You Actually Need
Matcha and Co brings together Japanese tea culture and fine ceramics. Explore the history, preparation, and the art of mindful enjoyment.
High Quality Matcha — Colour, Foam and the Honest Quality Test
Learn what sets high quality matcha apart: from traditional growing methods and cultivar diversity to preparation in the Chawan.
Ceremonial Matcha — Koicha, Usucha, and the Practice of the Tea Ceremony
Koicha and Usucha: two Matcha preparations with completely different requirements. Seasonal Chawan selection, tea ceremony utensils, and the three Sen schools explained.
Matcha Powder — Particle Size, Stone Milling, and Why Shape Matters
How real Matcha powder is made, what quality grades exist, and what to look for when buying — a guide for connoisseurs.
Matcha — What It Is, How It's Made, and What to Look For
From shade to bowl: an in-depth look at Matcha, its centuries-old tradition, and the craft culture surrounding it.
Okumidori — Portrait of a Tea Cultivar
Okumidori is more than a tea variety. Discover how this Japanese cultivar connects flavour, tradition, and craft.
