Yame Matcha Kirari31 (20g)

By KUMAEN
Single-cultivar: Kirari31
by award-winning farmer KUMA in Yame
soft body, straightforward sweetness, and clean finish
Freshly stone-ground by order, stored at 2°C in Germany
UNEARTHED Gallery 5.0
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Regular price €29,00
Unit price€1,45/g

Single-cultivar Matcha from Yame, Fukuoka, Japan (KUMAEN)

This Kirari 31 matcha is a rare single-cultivar release from KUMAEN — and the first time the farm is making Kirari 31 into a matcha. In the bowl it feels clear and precise: soft body, straightforward sweetness, and a clean finish that stays light on the palate.

Kirari 31 is a modern cultivar (a cross of Sakimidori × Saemidori) with higher amino acids and lower catechins than Yabukita, which translates into more umami and less bitterness — ideal if you want intensity without harshness. It is know for its balanced chestnut note.

KUMAEN is also the producer behind Yame’s traditional Dentō Hon Gyokuro, a category defined by strict craftsmanship such as honzu straw shading and hand-picking, and the farm has a long track record of top-level competition recognition for their gyokuro and matcha.

Producer: KUMAEN (Yamecha Kumaen)

Origin: Joyomachi, Yame, Fukuoka, Japan

Elevation: 350 m

Cultivar: Kirari31

Harvest: May 2025

Shading: ca. 21 days

Picking: Machine-Harvest

KUMAEN

Multi-generation tea producer in Yame (Fukuoka, Kyushu), known for Dento Hon Gyokuro made with traditional straw shading and hand-picking, alongside matcha, sencha, and wakōcha.

Yame

(Fukuoka, Japan )

Yame Cha and Dento Hon Gyokuro

Yame, situated in the southern hills of Fukuoka Prefecture on Kyushu, is Japan's undisputed home of gyokuro. Though the region accounts for only around 3% of Japan's total tea output, it produces more than 45% of the country's gyokuro — a concentration that speaks to both the exceptional terroir and the deep-rooted commitment of its growers.

Tea was first brought to Yame in 1406 by Zen priest Eirin Suzui, who planted seeds near Reiganji Temple. Today the region's signature style is Yame Dento Hon Gyokuro — a Geographical Indication-protected tea and the most traditional form of gyokuro made anywhere in Japan. Yame is the only region that still covers its tea fields exclusively with rice straw screens (sumaki), a technique that blocks up to 98% of sunlight in the final days before harvest, forcing the leaves to accumulate theanine and chlorophyll and producing a deep, sweet umami unlike any other green tea.

The semi-mountainous landscape, mineral-rich soils, and dramatic day-to-night temperature swings generate morning fog that further shades the plants naturally. The harvest is done entirely by hand, selecting only the uppermost two leaves and stem. Yame's growers have won Japan's national tea fair top prize for gyokuro 23 consecutive years — a record that reflects both tradition and mastery.